Moulin Rouge! The Musical unveils exclusive partnership with Broadwick Soho

Celebrations include bespoke room packages with coveted theatre tickets, inventive new cocktails, and indulgent dining, all culminating in a spectacularly theatrical festive light display.

London’s most flamboyant boutique hotel, Broadwick Soho, is raising the curtain on an exclusive new partnership with the West End sensation launching this month.

Just a short step from one another in the heart of Soho, Broadwick and Moulin Rouge! The Musical are kindred spirits: bold, theatrical, and unapologetically fun, celebrating spectacle, creativity and a certain joie de vivre. Drawing on the Bohemian values of Truth, Beauty, Freedom and Love – with light design and emblems created by Bazmark and Catherine Martin – this collaboration brings the world of Moulin Rouge! The Musical to life at Broadwick Soho through glamorous stays, cocktails, dining experiences and dazzling decorations.

Spectacular room packages
As part of the collaboration, Broadwick Soho is offering bespoke room packages complete with tickets to Moulin Rouge! The Musical. Offering seamless access to London’s most electrifying stage show, room bookings include Band A theatre seats, while suite stays elevate the experience with Premium seating. Suite guests will also receive a Moulin Rouge! The Musical merchandise bag, filled with goodies to ensure the magic lasts long after the final curtain.

A dazzling festive façade
Launching in early November, Broadwick Soho and Moulin Rouge! The Musical will unveil a spectacular light display and decorations, transforming the façade of the hotel into a glittering celebration of the season. The bold, theatrical design will mark the beginning of Broadwick Soho’s Christmas calendar with a spectacular reveal moment. With the themes of Truth, Beauty, Freedom and Love at its heart, and the iconic red windmill with turning sails adorning the building, it certainly will be showstopping.

“Having spent many a festive night (and not just at Christmas!) at the Broadwick, Soho, I’m thrilled that this year’s decorations will be inspired by the iconic imagery from our stage musical of Moulin Rouge!, from the sails of the windmill to our credo: “truth, beauty, freedom, love.” Come down to the Broadwick and see it lit up like a spectacular Bohemian fantasy!” Baz Luhrmann

“We are overjoyed to bring the spirit of Moulin Rouge! The Musical to Broadwick Soho with a dazzling display that embodies the joy and spectacle of the festive season.” Carmen Pavlovic, producer of Moulin Rouge! The Musical and CEO of Global Creatures

Celebratory cocktails
To mark the occasion, Broadwick Soho’s bartenders have crafted four show-stopping cocktails. Available at rooftop bar and restaurant Flute, the hotel’s crowning jewel, and Bar Jackie, the joyful all-day dining bar, restaurant and terrace, each cocktail pays homage to Moulin Rouge! The Musical’s Bohemian spirit and embodies the show’s four guiding principles.

• TRUTH: Tanqueray 10 Gin, Campari, Sherry Oloroso, Melonade, Palo Cortado. Available in Bar Jackie.
• BEAUTY: Santiago de Cuba 8yo Rum, Campari, Mango Syrup, Lime, Fever Tree Soda. Available in Bar Jackie.
• FREEDOM: Casamigos Mezcal, Don Julio Blanco Tequila, Watermelon, Chilli, Amaro Santoni, Fever Tree Soda. Available in Flute.
• LOVE: Palmaraé Gin, Antica Formula, Grenadine, Orange Blossom. Available in Flute.

 
In keeping with Broadwick Soho’s commitment to meaningful causes, a portion of proceeds will be donated to Breathe Arts Health Research (www.breatheahr.org). Breath is a local not-for-profit social enterprise who use the arts to change lives. They use theatre, dance, music, magic and more to improve the mental and physical health of some of society’s most vulnerable communities, including young people who have had a brain injury and adults with severe mental health challenges.

Theatrical dining
Broadwick Soho’s flagship Italian restaurant, Dear Jackie, with its sumptuous red velvet walls and intimate booths, is offering a dedicated pre-theatre set menu. Available Monday – Saturday until 18:15, guests can enjoy seasonal highlights such as Roast Cod with Jerusalem Artichoke, Blythburgh Pork Neck with Heritage Carrots, and a finishing touch of Amaretto Tiramisu. Guests can savour elegant dishes before heading to the theatre, complete with a Moulin Rouge! The Musical inspired cocktail to start the evening in style.